On-Page SEO The Complete Guide FREE Checklist Included
When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking. Incorporate your keywords naturally throughout the rest of your body text, making sure it is present in the first 100 words. Internal linking is the practice of adding links to navigate from one page to another within your site. This is helpful from a UX perspective as it helps visitors to move from one relevant page to another and keeps them browsing your site for longer. Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do. Use Semrush’s On Page SEO Checker to check if your title tags contain target keywords and if there’s any keyword stuffing.
For example, you can enhance your blog posts’ ranking by organically weaving the missed keywords into the existing content. Search engines use URLs to determine the relevancy of your page. If you want to help your page rank in more relevant search results, you’ll want to optimize your URLs.
📝 44. Implement Entity-Based Search Optimisation
Off-page SEO refers to all external factors that impact your site’s rankings. This includes backlinks, E-E-A-T, local SEO, social media mentions, and pay-per-click. While it’s true there’s a lot of evidence against meta descriptions as a ranking factor, they’re wrong about everyone knowing that. Make sure that your title tag and meta description doesn’t exceed the recommended maximum characters. To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text. A good rule of thumb is to aim for 60 characters or less for titles and 160 or less for meta descriptions.
Which on-page SEO tools are best for you?
- Picking the right keywords can make a big difference when it comes to achieving your online goals.
- Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers.
- Off-page SEO may include link-building, social media marketing, guest posting, and influencer marketing.
- We already know that a great user experience is the most important aspect of SEO.
- These metrics provide insights into how users interact with your content and whether it satisfies their expectations.
One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page. The Markup report highlights pages that contain structured data and flags issues. If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP.
Thirdly, work on the usability and speed of your site to help users and search engines around your website. Add keywords to the beginning of your page titles – When possible, add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what the page content is about. Internal links help search engines understand the structure of your website and help users navigate your website. They can also be used to improve user experiences by providing additional information on subjects.
Header tags
On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important. Discover and grow your audience with the checklists in our free guide.
If you don’t write your own meta description, SEO Anomaly Google may extract the text from your page and use it as a meta description. And this, of course, will most probably not look as good as a well-optimized, manually-written description. This can also happen if your meta description is not relevant to the search phrase.
The general recommendation is to keep it below 70 characters because this is the average number of characters Google displays in the search results. If you focus on the right metrics, you may see how readers respond to your content. Since Google started to show favicons in the mobile SERPs, they have become an element that may influence the CTR. Write a unique description for all your main pages, homepage, posts and categories. Is this text easy to read for you without leaning toward the screen?
