9 SEO examples you can copy and learn from in 2025
SEO provides a set of strategies that focus on boosting a website’s visibility on search engines. It shows everything from what people are searching to the keywords your competitors are ranking for. It is crucial to implement the best practices with so many SEO factors influencing your website’s search engine rankings.
Meta Tags SEO Guide: How To Use Meta Tags Effectively
This step is all about making sure your content is easy for people to read, skim and consume. Step #3 is to publish a piece of content around the keyword you just picked. And to do that, you want to go after keywords that get a decent amount of searches every month. So SEO Anomaly as you go through your list of keywords, keep an eye out for terms that have a high CPC value. When I first got started with keyword research, I pretty much ignored the cost per click (CPC). Either way, you’ll get an idea of how hard (or easy) each keyword is to rank for.
SEO involves technical and creative activities that are often grouped into ‘Onsite SEO’ and ‘Offsite SEO’. This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website. The algorithmic (‘natural’, ‘organic’, or ‘free’) search results are those that appear directly below the top pay-per-click adverts in Google, as highlighted below.
- Content marketing can take many forms, including blog posts, articles, videos, infographics, e-books, and more.
- Off-page SEO is closely related to media marketing, digital PR, and brand management.
- Rich snippets in the SERPs doesn’t have an impact on search rankings, but can improve CTR from search, resulting in an increase in organic traffic.
- If you’re on a tight budget, we have a free backlink checker that’s halfway decent.
Click-worthy Title Tags and Meta Descriptions
Website optimization is a broad term that refers to technical SEO and on-page SEO practices that serve to get web pages in the best shape for Google. This includes properly structuring content, using headers, titles, and alt text, optimizing for mobile, and taking care of loading times. When you’re first getting started in the world of SEO, content marketing, and inbound marketing, it can be difficult to distinguish between these strategies. While they all involve some content creation and keyword research, they are distinct concepts that build upon each other. You should see SEO not as a complex technical challenge but as a simple way to improve your website’s visibility and user experience.
I recommend keeping tabs on important pieces of content, rather than just your total website traffic. For more on how to optimize for these, check out our guide to featured snippets. Because a lot of your audience won’t read every word from the first to the last. And using helpful subheadings makes it much easier for them to find what they need.
The key is to add internal links where they make sense to your high-priority pages. So in addition to using that term a handful of times on my page (more on that next), I also added a few related keywords to the page. As you can probably guess, the keyword that I’m trying to rank for with that post is “Local SEO”. Related keywords are also sometimes referred to as “LSI Keywords”. The 5th step in this SEO tutorial is to keyword-optimize your content. And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you).
